Top 5 Elements On Choosing the Right Promotional Company for You.
1. Communication – When we meet with a client for the first time, 9 out of 10 times the reason why the are looking for a new promotional company is due to lack of communication. Silence is communications worse enemy. It imperative to keep you informed throughout the entire process from start to finish. This leaves no room for surprises and mistakes.
2. Knowledgeable – Your promotional company should be very knowledgeable in the industry. What types of fabric works best with embroidery, heat transfers, or silk screening. For example, they should never recommend embroidering on a t-shirt or polo due to puckering. Which brands or styles are popular for the season. Which colors are popular.
3. Timely and Responsive.You are the person, the one who has been put in charge of this project and you need the items yesterday. A great promotions company will be able to deliver on this. No one has time to wait, even 24- hours, to respond to an email or phone call. A great partner will call or email back within 2-hours, have a handful of awesome options for you by day’s end and if it’s urgent, the promotional items delivered the next day.
4.Quality – The item should reflect the quality of your brand –high quality is key! A low quality promo product that will instantly break or be thrown away does not say much about the quality of your business.
5. Great Client Relations – Keeping clients informed about new trends, sales, and blowout items goes a long way with client relations. It makes them feel as if you are looking out for their best interests. Mistakes do happen and when it does how you handle them will greatly impact whether or not that client stays with you.