Top 5 Trends in Corporate Apparel

It’s no surprise that corporate apparel continues to evolve and progress. In fact, many suppliers in the industry are inspired by current retail trends and have adopted a fashion-forward mindset when designing their own garments. Unique features, technology, detail, style and coloring prove to be top of mind when developing new products and collections. Here are the top five trends that are currently dominating the world of corporate apparel, and ways in which apparel decorators and promotional product distributors can leverage these insights when selling various garments to their customers.
 

New Fabric Technology Pushes Borders

A main focus for top suppliers in the industry is to offer the highest-quality fabric technology available to their customers. Performance features like moisture wicking and antimicrobial properties have become standard offerings by quality companies. However, what really sets a supplier apart from another is particular attention to detail and providing the customer with the best innovative products possible, while offering style and the utmost comfort.

In addition to standard performance features, look for products by suppliers who go the extra mile, offering further advancement in fabric technology such as snag protection, deodorizing qualities and advanced cooling fabric performance. These characteristics not only appeal to professionals working nine-to-five, but those who want to boost their confidence on the golf course, or after work.
 

Added Attention to Women’s Styling

The world of corporate apparel has made immense strides to evolve women’s clothing. Rather than creating a sized-down version of its male companion style, it has become imperative that the women’s version needs to be designed with their fit and unique shape in mind. A more flattering fit will showcase a nicer silhouette. By combining that with comfort, corporate apparel can look, fit and feel as good as any personal purchase from retail. In addition, women’s styling in the corporate apparel industry does not take a back seat to garments seen in retail, either.

Look for design details such as soft, flattering style lines that complement the body, adjustable systems that offer quick custom fit options and design accents unique to the female customer. Women can enjoy adjustable, form-fitting soft shells that are perfect for navigating the urban landscape from the office to a meeting, or appreciate retail-inspired fleece styles that are comfortable and look great for any outdoor event.
 

The Versatility of Layering Pieces

With the ever-changing climates that have created unpredictable temperatures and weather patterns, layering pieces have become more and more popular. Lightweight jackets provide protection from the elements when sun turns to rain, while a layering piece underneath can provide versatile comfort no matter if the mercury rises or drops. Layering pieces now offer comfort and performance, while maintaining great style for wearing on its own.

Bonded fleece pieces offer cozy style and warmth, while performance knits provide moisture wicking functions to keep wearers comfortable throughout the day. Layering pieces are perfect for individuals participating in team events, whether cheering on the sidelines or competing on the field, while offering the right amount of coverage for everyone’s actively changing lifestyles.
 

Increasing Use of Complimentary Garments

As more organizations strive to enhance their corporate appearance and style, the use of complimentary garments continues to surface as a major trend in the industry. Individuals working at the same company may have different job duties—ordering garments from a supplier who offers complimentary pieces appeals to those who have their staff wear uniforms, either outdoors or inside the office.

Whether this particular corporate client is interested in a polo or a jacket for the staff, great apparel providers can offer designs with complimenting colors and styling, but carry enough unique characteristics to stand out from the crowd. It’s easy coordination that results in a polished and professional look. As an added benefit, the client’s customers won’t need to speculate or guess which individuals work for the company they are visiting.
 

Take Accessories and Hardware to the Next Level

Another trend emerging in corporate apparel: emphasis on details. Subtle, unique accessories and hardware can really add depth to an already stylish piece. Branded rivets, contrasting zippers, or the use of embossed lining inside a jacket are just a few examples of how suppliers can offer technical designs that make individuals look sharp and stylish.

Laser perforation is also being incorporated amongst active garments that add style and breathability properties. In previous years, the details offered in corporate clothing were minimal. As the industry continues to evolve, more suppliers have become inspired by retail collections that blend style with uncompromising functionality, and thus continue to narrow the gap between retail and corporate apparel.
 

In the Direction of Success

A trend is defined as a general direction in which something is developing or changing. In this industry, change is good and, sometimes, even vital. Staying relevant amongst a saturated market offering products almost identical to what you are selling is imperative.

Keep the competitive edge by accepting the direction of the industry and then improving your products with innovation. Although we can define these progressions as ‘trends,’ don’t count on them fading away anytime soon. Instead, be ready for even more breakthrough designs and features in the coming years within the corporate apparel industry.
 
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