10 Facts that Prove Promotional Products Work!

Every business in one way or another uses promotional products. It’s one of the most effective ways to market your business.

Here are 10 facts from PPAI to prove that promotional products work:

1. After receiving a promotional product, 85% of consumers do business with the advertiser.
 
2. 89% of consumers can recall the name of the advertiser on a promotional product they received in the past 24 months.
 
3. Nearly 6 in 10 consumers have received a promotional item from a business establishment or at tradeshow, conferences or conventions.
 
4. 8 in 10 consumers own between 1 and 10 promotional items.
 
5. 90.4% of people report currently owning or possessing a promotional product received in the last 24 months
 
6. 53% of consumers use a promotional product at least once a week or more.
 
7. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.
 
8. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44%
 
9. More than half (58%) of consumers keep a promotional product anywhere from one year to more than four years.
 
10. 83% of consumers like receiving a promotional product with an advertising message.